SAUDI
100 BRANDS

360º Professional Development Programme
for Saudi Arabian Luxury & Fashion Brands

about

The Saudi 100 brands is a specifically designed programme for Fashion Companies, Brands and/or Designers to achieve their full potential.

The Saudi 100 Brands programme provides the fashion brands with a one-year fundamental developmental process that delivers a tailored-made mentorship through one-to-one consultancy sessions.

From the brand’s business model and identity to product development and the whole communication strategy, the selected brands will receive a total of 5900 hours of specialised mentoring, training and consulting in the categories of Bridal, Haute Couture, Demi-Couture, Pret-a-Porter, Jewellery, Bags, Resortwear, Operations Engineering, Strategy, Branding & Business Direction aiming at developing businesses in the following aspects:

  • Branding
  • Sales performance strategy (D2C, B2C, B2B)
  • Internationalisation strategy
  • PR strategy
  • Luxury marketing and digital strategies
  • Visual Merchandising
  • Trend forecasting
  • Sustainability and circular economy
  • Innovation and technology
  • Leadership in Luxury and Fashion Industry

The selected brands will benefit from market-related interventions, which will directly impact their businesses through applied strategies. Those interventions will be covering the suitable business strategies from brand positioning, wholesale and retail actions by promoting sales for the national and regional fashion scene and ensuring quantitative ROI, professional training and virtual conferences. This developmental process aims to join the business creativity and commercialise the extensive local talents, and position Saudi Arabia as a strong player on the international fashion scene.


community
INVITED

This programme invites all designers, brands and entrepreneurs who are actively working in:

  • Luxury
  • Fashion
  • Jewellery
  • Bags & Leathergoods
  • Accessories
  • Footwear

Requirements*:

  • Saudi National
  • 18 years of age and above
  • An address in the jurisdiction of Saudi Arabia
  • A legally constituted Womenswear or Menswear brand in Saudi Arabia of the segments of Couture, Demi-Couture, Bridal, Ready-to-Wear, Casualwear, Resortwear, Jewellery, Bags, Leather Goods, Footwear and Accessories
  • Minimum legal existence of one (1) year.

*If you are a natural individual and do not have a company registered, you can also participate in the "New Generation" category if you can accredit a minimum of one year experience in the field of design of Couture, Demi-Couture, Bridal, Ready-to-Wear, Casualwear, Resortwear, Jewellery, Bags, Leather Goods, Footwear and Accessories.

 

programme

Programme Process:

Participants are selected by the programme committee according to clear and specific criteria.

The programme is presented through virtual and physical sessions, and it takes place in Riyadh,KSA. The main language of the programme will be English.

 

Programme Phases:

Registration
Phase

Fill out the registration form and submit the required documents.

 

From the 31st May to 20th June

Pre-Selection
Phase

Review of applications against the requirements and standards.

 

From 20th June to 1st July

Curation
Phase

100 Saudi Brands are selected to participate in the programme. To be announced live.

 

4th of July, Fashion Commission Offices



The Profesional Development Programme starts on the 4th of July 2021

1.

Registration
Phase

Fill out the registration form and submit the required documents.

From the 31st May to 20th June

2.

Pre-Selection
Phase

Review of applications against the requirements and standards.

From 20th June to 1st July

3.

Curation
Phase

100 Saudi Brands are selected to participate in the programme. To be announced live.

4th of July, Fashion Commission Offices

4.

The Profesional Development Programme starts on the 4th of July 2021

 

consultants

The Fashion Commission & the London-based Fabian Hirose Management Consulting will deliver the programme with his international team; 10 consultants with vast experience working in the global luxury and fashion industry.

The tailored team specialises in supporting fashion leaders attending to their business’s needs by recognising the brand’s competitive edge and elevating it to match the international standards.

Fabián Hirose

Business Development & Strategy for International Luxury & Fashion Brands
Programme Leader
United Kingdom/Colombia

Fabián Hirose, team-leader for this project, brings 17 years of expertise in the Global Fashion Industry.
He integrates a strong business acumen, design-thinking skills and development expertise in assisting his clients to reach deeper understanding of the commercial challenges. His clients include Burberry, Gucci, Alexander McQueen, Fendi, among many others.

Education:

London Business School
London School of Economics
and Political Science
Central Saints Martins

Clients:

LVMH, KERING, VALENTINO, COMME DES GARCONS, BURBERRY & PAUL SMITH

Donatella Zappieri

Product Design & Innovation
Collection Development
Jewellery
Switzerland/Italy

Based in Milano, Donatella is a Luxury Consultant with more than thirty years of experience in Marketing, PR and design in the jewellery industry. With clients such as Pomellato and Swarovski, her 360-degree expertise touches both creative management and product development as well as strategic marketing.


Education:

Université de Genève
SDA Bocconi School of Management


Clients:

KERING, POMELLATO, BVLGARI & SWAROVSKI


Ian Scott Kettle

Product Design & Innovation Collection
Concept Brands
United Kingdom

Ian Scott, bespoke accessory designer, craft maker and educator, is the founder and creator of London based gentlemen’s accessory brand Ian Scott Kettle. With over twenty five years of experience in the independent design market and over twenty years of inspiring teaching career, he is currently Course Leader for Fashion Design at Central Saint Martins.

Education:

Royal College of Art
Central Saint Martins


Clients:

BRITISH FASHION COUNCIL, ALEXANDER MCQUEEN, GIEVES & HAWKES
UAL: Central Saint Martins
 

Serena Cancellier

Product Design & Innovation Collection Development
Bags & Leather goods
France/Italy


Leather goods italian designer, Serena is an expert in creating meaningful collections.
She has designed leather goods collections since 2003 for Bottega Veneta, Balmain and Prada, creating several “it bags”.
Mixing creative, strategic and commercial thinking, Serena works hand in hand with a talented team of designers, consulting fashion brands at a senior level.

Education:

Institut Français de la Mode
Central Saint Martins


Clients:

BALMAIN, PRADA, BOTTEGA VENETA & CHRISTIAN LOUBOUTIN

Matteo Menotto

Design & Innovation
Collection Development
Prints & Textile Surfaces
Textile Surfaces
United Kingdom/Italy

Design Manager for Prints & Textiles for Ready-to-Wear brands, Matteo is able to coordinate all stages of design, combining the knowledge of technical skills with personal aesthetic taste and references. Creating and designing at a senior level, his outstanding job at Gucci allows Matteo to establish a balanced strategic plan between creativity and commerciality.


Education:

Politecnico Di Milano
Università Iuav di Venezia


Clients:

GUCCI, CHANEL, DiOR & VERSACE

Rocío Mas

Product Design &
Innovation
Collection Development
Womenswear
United Kingdom/Spain

With 20 years of international experience in the development of clothing and accessories collections for brands such as Zara and CH Carolina Herrera, Rocío has a broad commercial vision with an extensive knowledge of digital and sustainable processes in fashion businesses as well as marketing, strategic thinking and technical skills.



Education:

Central Saint Martins
Fashion Institute of Technology

Clients:

RALPH & RUSSO, ALEXANDER MCQUEEN, PAUL SMITH & INDITEX
 

Antonio Bandini

Product Design &
Innovation
Collection Development
Bridal & Demi-Couture
Italy/France

A graduated from Polimoda, Antonio nurtured his creativity in some of the most prestigious international brands, from Salvatore Ferragamo to Dolce & Gabbana, from Alberta Ferretti to Zuhair Murad. His most important experience was nine years alongside Valentino Garavani as his right hand, overseeing all categories, from Pret-a-porter to couture and accessories.


Education:

Polimoda, Firenze
Institut Français de la Mode

Clients:

VALENTINO, DOLCE & GABBANA, ZUHAIR MURAD & GUY LAROCHE

Johanna Isaac

Product Design &
Innovation
Collection Development
Casualwear & Resortwear
USA/Colombia

Johanna is a business consultant for fashion brands, with an extensive expertise in Ready-to-Wear and Resort Wear brands.
With 24 years of experience, she has an holistic perspective of the industry: going through the whole process of creation, concept building, marketing, sales and strategy, enabling her to turn ideas into sustainable, long lasting profitable brands.

Education:

Fashion Institute of Technology
Tecnológico de Monterrey

Clients:

JOHANNA ORTIZ, MAAJI, ESPRIT & ONDA DE MAR

Celine Boutros

International Strategy Marketing & Buying
Business Operations
Lebanon/Italy


Celine is a Fashion Business & Marketing expert and is our operations & strategy expert for this project.
Lebanese, with cross-industry experience in the Fashion Industry, she is a strong creative with a strategic mindset.





Education:

Lebanese American University
Polimoda

Clients:

FENDI, BESTSELLER, VERO MODA & JACK & JONES

 

 

FREQUENTlY ASKED QUESTIONS

Q. What can be expected from the programme?

A. The Saudi 100 brands is a specifically designed programme for Fashion Companies, Brands and/or Designers to achieve their full potential. In this programme, your company will be matched with mentors to consult on your business and design activities as well as participating in tangible business interventions. The aim at the end of this programme is to elevate your overall brand and product offering to meet local and international standards.

Q. How long is the duration of this programme?

A. The Saudi 100 brands is a one year programme that will have different activities and interventions during the year.

Q. Is this programme for free?

A. This programme is funded by the Fashion Commission, part of the Ministry of Culture and is provided for free to nurture the Saudi Fashion industry. Some extra costs might occur during this one-year programme which is non-profitable expenses but related to some retail and wholesale activities as well as shipping some samples to your mentors if needed.

Q. Who can participate and apply?

A. This programme is open for all designers, brands, and entrepreneurs who are actively working in garments, footwear, leather goods, jewellery, and accessories. In order to be considered for this programme, every applicant must:

-Be a Saudi National

-Be 18 years of age and above

-Have an address in Riyadh or the municipalities of the jurisdiction of Saudi Arabia

-Have a legally constituted Womenswear or Menswear brand in Saudi Arabia of the segments of Garments, Ready-to-Wear, Swimwear, Demi-Couture, Bridal, Swimwear, Jewellery, Leather Goods, Footwear and Accessories  with a minimum legal existence of one (1) year.

-Note: if you are a natural individual and don’t have a company registered, you can also participate if you can accredit a minimum of one year experience in the field of design of garments, footwear, leather goods, jewellery and accessories.

Q. As a participant, what is expected from me when I join the programme?

A. As this is an outstanding opportunity for your company and/or brand we encourage you to take full advantage of the programme, this means applying your full potential to it, it is expected that you actively participate in it. We expect for you to take this opportunity one of growth, identifying and working towards your goals, committing to take responsibility for your own development, attending to the consultancy sessions and workshops, internally executing the suggestions made by your mentor, following the proposed work plan, delivering all the required assignments on time, and taking actions upon request.

Q. As a leader, should I or my creative team attend the sessions?

A. The attendance of each brand to the sessions and the events is mandatory. It is expected that the brand leader attends the consultancy sessions, and it can be joined by up to 3 people from the company.

Q. If I am part of the 100 selected brands, could I withdraw from the training process at any time?

A. The participants must complete the period of the programme, in case of a withdrawal for any reason it will be a subject of a fine.

Q. When and how will you notify the 100 finalists of the 100 Saudi Brands?

A. Our team will reach out to the applicants via email once a decision has been made. Please keep updated with our social media and website as we will post specific dates to keep in mind regarding the selection process.

Q. If I was not accepted, could I know why and will I be able to participate in next year’s programme?

A. The curation process is completely transparent, the feedback on a rejected application is available upon request. All rejected candidates will be able to apply for next year’s programme.

Q. Can I be expelled from the programme?

A. The Fashion Commission reserves the right to change the terms and conditions from time to time, and the participant must review these terms and conditions periodically. The participant shall accept the terms and conditions of this programme and will practice them during the entire consultation period. If not, the Fashion Committee reserves the right to exclude such participant from the program and any further consultations. If a participant engages in illegal or inappropriate actions, may be subject of expulsion

Participation must not violate any international or local rights, laws, or provisions, or in any way encourage the violation of rights, laws, and provisions. Neither the Fashion Commission nor the Ministry of Culture shall be responsible for any legal procedures against the participant as a result of the participant violating any laws before the official authorities.

At any stage of the competition, the Fashion Commission reserves the right to exclude any participant that does not comply with the terms and conditions, evaluation criteria, or the general orientation of the programme or for any reason that the Fashion Commission or the Ministry of Culture deems appropriate for such exclusion.

Q. Will the personal and professional information I share throughout the platform be kept confidential?

A. Yes, all programme applicants are required to sign a confidentiality statement at the time they apply. All participants should adhere to all applicable privacy policies and procedures instituted by the Saudi 100 brands programme. The information, data that is provided will be kept confidential unless it is required by the law in order to comply, protect or defend the rights of the beneficiaries of the website. Some of the information might be used by the Fashion Commission for press releases and internal archives.

This site is only saving the data that is uploaded and provided by the brand, and only used with the acknowledgement of the designer under their approval, as well the surveys are the absolute freedom of the designer. Similar to other websites, including this site, the hosting server will record your Internet Protocol (IP) address, the date and time of the visit, the type of Internet browser you use and the URL of any website that refers you to this site on the network.

The Fashion Commission is not responsible for any advertisements, links or network ads within the website. The use of third-party advertising companies to display ads when you visit our website. These companies have the right to use information about your visits to this site and to other websites in order to tailor designs based on your interests. No personal information will be saved. (phone number, Email, or address.)

Q. Could my application be saved prior to completing all information needed?

A. Yes, you can save the information and access the application at a later stage to fill in all the needed materials to complete the registration prior to the deadline.

Q. To finalise my application, should I answer all the questions?

A. Not all questions are required, all applicants must answer the mandatory questions, this includes the participant’s personal information.

Q. If I don’t understand a question, who should I contact for clarification?

A. You can send an email to apply@saudi100brands.com and we can assist you in that matter.

 

 

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